ENDRO!

The anime's story centers around three demons who are living in the human world: Aira, Shima, and Hana. While they work hard and make friends at school, they pursue their dream of being an idol. However, because none of them know how to be an idol, they keep trying and straying from their goal. Guided by the kind but sometimes strict lecture of Rocket-sensei, they strive to become idols.

Rokudou’s miserable days of being picked on have taken a major turn with a new ability that’s made him the target of every delinquent girl’s affection. The source? A mysterious scroll from his late grandfather, an unusual inheritance to say the least. Now he’s in a romantic panic full of nonstop madness with every bad girl he comes in contact with. Will he ever catch a break?

The story is set on Endra, an unknown world beneath the surface of Earth itself. It is another world, where the giant Adamas shines above and seven-colored bands drift across the skies. One day, Shun Asanaga — an ordinary yet positive and bright 15-year-old middle school boy who lived in the "Land Above" — lands in this place. He had discovered a mysterious crystal at his scientific businessman father's company, and the moment he touched the crystal, he was transported to Endra. He meets Prince Emirio, who strongly despises the current King Deruzain and had just turned 16 at Endra's castle. He became of age to ascend to the throne, and he wields a weapon to seek his vengeance at last, but the difference in strength proves to be insurmountable. Captured and imprisoned by Deruzain, Emirio is heartbroken. But then, the walls of the prison suddenly become distorted, and Shun appears within them. Two youths live in Endra — one to return his former world, and one to exact revenge. The future that is within the grasp of two youths raised in different worlds…

Doremi Harukaze, 3rd grade student at Misora Elementary School, claims to be the world's unluckiest pretty girl. Fascinated by witchcraft, she is drawn into a mysterious shop where she meets Majo Rika and is able to deduce that this lady is in fact a real witch. Being exposed by a human triggers a curse that transforms witches into magical frogs. To regain her original body, Rika must turn Doremi into a witch by teaching her how to use magic. Thrilled by this odd development, Harukaze becomes a witch apprentice. Unfortunately, her two best friends, Hazuki Fujiwara and Aiko Senoo, discover that Doremi has become a magic user. Afraid that Harukaze might become a magical frog too, Majo Rika recruits both Hazuki and Aiko and makes them witch apprentices too. The trio has lots of adventures as they try to triumph the necessary trials to become real witches.